1. CHALLENGE
The final work of the post-gradution on Digital Projects in Istituto Europeo di Design (IED) was to resolve a college's problem through a digital product.
2. INTERVIEW WITH USERS
After some interviews envolving questions about the experience of knowing (and eventually buying the courses) and navigation tests, it came to my attention that the institutional communication might had some issues.
The major trouble were the lack of clearness in offering courses - with non-clear italian nomenclature to classify it.
TROUBLES
Overly deep navigation
Heavy content
Lack of focus on the main product (courses and talks)
3. SOLUTIONS
Rearrange all the information and navigation to 6 knowledge areas.
GRAPHIC
DIGITAL
INTERIOR
PRODUCT
FASHION
STRATEGIC
4. NEW NAVIGATION
The new experience allows the user creating a login, exploring the content (now only events and courses) with the knowledge area filter and introduces applying for interview straight throught the site.
